Mavio vs Fireflies.ai

Mavio vs Fireflies.ai

Fireflies.ai and Mavio look similar on a feature grid and are aimed at fairly different jobs. Fireflies is best understood as revenue-intelligence software that happens to start with a transcript: topic trackers, sentiment scoring, talk-time ratios, and a well-documented API for pushing all of it somewhere else. Mavio is a meeting record that any team can use, built so the capture step does not intrude on the meeting.

Which one fits depends less on transcription quality — both are fine — than on what you intend to do with the output.

If you are buying conversation intelligence, Fireflies is the more direct answer

Fireflies has spent years building the analytics layer that sales organizations ask for. If your reason for buying is that a VP wants dashboards on objection frequency, competitor mentions, or rep talk-time across a team of thirty, that is Fireflies' home ground and it is honest to say so. Mavio will give you the transcript, the summary, the action items, and CRM sync, but it is not trying to be a coaching-analytics suite.

Their API is also genuinely good, and if your plan involves piping meeting data into an internal tool you have already built, that maturity counts.

If the bot is a problem, the analytics do not help

Fireflies records by adding a bot to the call. On internal pipeline reviews that is a non-issue. On the calls that generate the pipeline it can be, because the person on the other end sees an unfamiliar attendee and has to decide how they feel about it.

Mavio records from the device you are already on — the macOS or Windows desktop app, the Chrome extension, or the mobile app. No participant is added, so the call starts the way you intended. You still tell people you are recording; the difference is that you say it, in context, instead of a bot announcing it in the attendee list before you have said hello.

This is the trade most teams are actually weighing: a deeper analytics suite that changes the shape of external calls, against a lighter record that does not.

Where you should check parity yourself

Both products connect to Salesforce and HubSpot, and both will write meeting context back to a record. What differs is depth, and depth is the kind of thing that is specific to your CRM setup. If you have custom objects, unusual field mappings, or a managed package you cannot touch, verify the exact behaviour on a trial rather than trusting either vendor's comparison table — including this one.

Platform coverage is the clearer difference. Fireflies is web-based. Mavio ships native desktop apps for macOS and Windows, mobile apps for iOS and Android, a Chrome extension, and the browser. If you need to capture a conversation that is not a video call — a room, a phone call on speaker, an in-person meeting — the desktop and mobile apps are what make that possible.

Pricing

Fireflies' paid plans start at $18 per user per month. Mavio's Free plan is $0 forever and requires no card: unlimited transcription, AI summaries, and action items. Pro is $10 per month ($100 billed annually) and adds real-time transcription, 25 transcript languages, every integration, and API access. Business is $25 per seat per month ($20 annually) and adds Coach Mode, team analytics, and shared libraries.

Note that Mavio's API access sits on the $10 Pro plan, which is worth checking against where Fireflies places equivalent API tiers if programmatic access is part of your evaluation.

Choosing

Take Fireflies if conversation analytics are the product you are buying and a visible bot is acceptable across your call mix.

Take Mavio if the meeting record matters more than the analytics layer, if a bot on external calls is a cost you would rather not pay, or if you need to capture meetings that never touch a video platform.

Both offer a way to try before committing. Run whichever you are leaning toward against one real week of your own calendar — the answer usually becomes obvious by the third external call.

Switching from Fireflies.ai to Mavio

1. Export data from Fireflies.ai Settings > Data Export.
2. Create your Mavio account and connect your calendar.
3. Keep that export as your archive. Mavio has no Fireflies transcript importer, so past meetings do not transfer. Store the export somewhere your team can still search it.
4. Reconnect Salesforce or HubSpot in Mavio and confirm the field mapping matches what Fireflies was writing.
5. Start capturing. Mavio records from your next meeting onward.

Setup takes 15-20 minutes. Keep Fireflies active for a week if you want the two records side by side.